Soft Landing Brazil
A structured market-entry program that helps U.S. startups evaluate, enter, and build traction in the Brazilian market.
About The Program
Soft Landing Brazil, Powered by ACE Ventures and gener8tor, is a high-touch market-entry program designed to help U.S. startups successfully evaluate and expand into the Brazilian market. Combining structured virtual preparation, in-market immersion, and six months of post-trip execution support, the program equips founders with the insights, relationships, and strategy needed to build real traction in Brazil. Through gener8tor’s expertise in startup growth and ACE Ventures’ deep local network and market knowledge, participating companies gain direct access to Brazilian corporations, investors, startups, and government institutions — enabling informed decision-making, meaningful partnerships, and a clear path to expansion.
Eligibility Criteria for Soft Landing Brazil
You’re Based in the U.S.
Your company is headquartered in the United States and actively evaluating Brazil as a potential expansion market. You’re seeking real insight into customer demand, partnerships, and what operating in Brazil actually looks like on the ground.
You’re Building in Ag & Sustainability
Your startup operates in agriculture, agribusiness, sustainability, climate, food systems, or adjacent sectors. Your solution addresses real challenges in productivity, efficiency, supply chains, or environmental impact — with relevance to the Brazilian market.
You’re Ready to Expand
You’re thinking seriously about growth beyond the U.S. — whether validating Brazil as your next market or preparing for pilots, partnerships, or commercial entry. Participants should be ready to engage fully in structured preparation, in-market immersion, and post-trip execution support.
Program Schedule
6 Weeks | Virtual Preparation
Weekly online meetings with hands-on work to build the studies and materials needed for a successful launch in Brazil, including market research, messaging, and relationship planning.
1 Week | In-Market Immersion in Brazil
A week of pre-established agendas in Brazil with visits and meetings with Brazilian startups, investors, corporations, and government institutions. Arrival is scheduled for Saturday evening.
Closing Event | Pitch & Connections
A final event where participating startups will pitch and have additional interaction with corporations, investors, and Brazilian startups already operating in the sector.
6 Months | Post-Trip Execution Support
Biweekly follow-ups to strengthen the relationships created and develop a three-month operational plan, plus a final report detailing the connections and opportunities generated for the business.
Looking to Get in Touch?
You can be part of this as well. We're looking for corporations, investors, and partners who want to help build these bridges with us. Submit the form below and a member of our team will be in contact.
