Northwestern Mutual Accelerator Powered by gener8tor Adds Five New Startups
Five new, fast-growing startup companies from across the country have each been selected to participate in the Northwestern Mutual Accelerator powered by gener8tor.
The five selected startups provide a wide range of inclusive and innovative solutions in fintech, insurtech, data analytics, and health & wellness.
The program received over 500 applications from across the country for the program. The 5 selected companies were chosen based on their growth potential, investor readiness and strategic fit with Northwestern Mutual.
2025 Spring Cohort
Counter
Counter redefines financial security by helping employees prepare financially for family and medical leave while giving employers tools to reduce workplace disruptions. Counter supports HR teams and brokers with pooled emergency funds and streamlined leave management.
Founder and CEO: Camron Brown | camron@counterfin.comi | counterfin.com | Newark, NJ
BetaScore
BetaScore provides an AI-driven small business credit score that helps lenders underwrite risk more efficiently and reduce bias in lending. BetaScore supports community banks and other financial institutions with accurate, real-time financial health assessments to better inform lending decisions.
Founder and CEO: Seke Ballard | seke@betafinancialservices.com | betascore.ai | Chicago, Illinois
Magier AI
Magier AI revolutionizes how businesses protect sensitive data with Magier Shield DLP, which delivers real-time threat detection, PII masking, and compliance automation. Magier AI serves healthcare and financial institutions with advanced Data Loss Prevention that meets strict security and regulatory demands.
Founder and CEO: Ranice Brown | ranice@magier.ai | magier.ai | Vista, California
TenYour
TenYour helps middle-class professionals build and protect their financial futures. TenYour provides tailored financial services starting with a Safety Net product that offers peace of mind during unexpected job loss.
Founder and CEO: Joah Spearman | joah@tenyour.com | tenyour.com | Sacramento, California
Value Buddy
Value Buddy builds business valuation and risk assessment technology to support acquisition loans. Value Buddy streamlines underwriting for SBA lenders, financial advisors, and exit planners with fast, cost-effective valuation and risk reports.
Founder and CEO: Ace McGill | ace@hellovaluebuddy.com | hellovaluebuddy.com | Louisville, Kentucky
Startup founders interested in learning more about the accelerator or applying to a future program can visit the following website. Those interested in mentoring these companies or getting involved in other ways are also encouraged to connect.
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About gener8tor
gener8tor is a global venture firm and accelerator network that supports startups, workers, employers, artists and musicians across race, place and gender. gener8tor partners with companies, governments, universities and nonprofits to operate programs and conferences in more than 41 communities across 22 states and two countries. Fast Company named gener8tor one of the Best Workplaces for Innovators in 2021 and 2022. The International Trade Council recognized gener8tor as Global Venture Capital Firm of the Year in 2022.
About Northwestern Mutual
Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a comprehensive planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what's most important. With over $627 billion of total assets being managed across the company's institutional portfolio as well as retail investment client portfolios, more than $36 billion in revenues, and $2.3 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 110 on the 2024 FORTUNE 500 and was recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2024.
