Now Accepting Applications

Expand Your Startup
into the U.S. Market

gener8tor's Soft Landing Pad gives international founders a free, structured path into the United States — with mentorship, relocation support, and direct access to U.S. investors.

Join a Nationally Ranked U.S. Accelerator

gener8tor has supported thousands of startups across hundreds of cohorts — and counting.

2,286 Companies Supported
462 Cohorts Run
$3.8B+ Cumulative Funding Raised

What You Get

Everything You Need to Land in the U.S.

Selected startups receive a complete support package — from your first week in Wisconsin through your first U.S. fundraise.

Investor Access

Pitch to venture capitalists, angel investors, and corporate partners through gener8tor's network — built over more than a decade of early-stage investment.

1-on-1 Mentorship

Get paired with experienced U.S. founders, investors, and sector experts who provide direct, personalized feedback on product, go-to-market strategy, and fundraising throughout the program.

U.S. Network Access

Join a national community of 2,200+ alumni founders and partners. Relationships that extend well beyond the 7-week program and support your company for years.

Relocation Assistance

We help you navigate the move to the U.S. — with guidance on corporate setup, visa processes, and community introductions from your first week through your first year.

The Process

3 Steps to Your U.S. Launch

A streamlined process designed for international founders. No lengthy requirements — our team guides you at every step.

01

Submit Your Application

Complete a short online form with details about your startup, your team, and the traction you've built in your home market.

02

Interview with Our Team

A 30-minute video call with the gener8tor team to assess fit and discuss your U.S. expansion timeline and goals.

03

Accept and Expand

Receive your acceptance letter and begin your relocation process with full support from the gener8tor team and Wisconsin network.

Proven Results

Hear It From Founders Who've Done It

Every mentor, team member, and investor was genuinely trying to help and guide our business. The team was incredibly passionate and supportive — it often felt like they were an extension of our own team.

Jay Ji, Co-Founder of Exerchain

Jay Ji

Co-Founder, Exerchain — Fall 2025 Cohort

Alumni Success

From Soft Landing Pad to $13M Raised

PAXAFE's founders relocated through the program and built a logistics intelligence platform serving global pharma and produce supply chains. Wisconsin became their launching point for U.S. scale.

PAXAFE founder
$13M+ Investment Raised
25 Employees

Our Team

Deep Expertise Across Every Sector

gener8tor employs over 100 staff members with expertise spanning healthtech, AI, sustainability, life sciences, advanced energy, and more. When you join the Soft Landing Pad, you tap into that depth.

Amanda Williams

Amanda Williams

Healthtech Expert

Andrew Schmitz

Andrew Schmitz

Materials & Sustainable Mobility Expert

Camilo Lozano

Camilo Lozano

Life Sciences Expert

Davide Dantonio

Davide Dantonio

Industry 4.0 & AI Expert

Donna Ehart

Donna Ehart

Advanced Energy Systems Expert

Jessica Halsey

Jessica Halsey

Advanced Energy Systems Expert

Ryan Jeffery

Ryan Jeffery

Sustainability Expert

Soham Dalal

Soham Dalal

Sustainability Expert

FAQ

Your Questions, Answered

The gener8tor Soft Landing Pad is a global accelerator initiative designed to help international startups explore and expand into the U.S. market. The program provides tailored mentorship, business development support, and access to the gener8tor network of investors, partners, and corporate leaders to accelerate your market entry and growth.

No. There is no cost to participate in the Soft Landing Pad program. Selected startups receive access to all programming, resources, and mentorship at no charge.

Each cohort is highly selective and typically includes up to 5 startups. This ensures every participant receives personalized attention and support from the gener8tor team and mentor network.

Programs are hosted periodically throughout the year, often aligned with partner cities or ecosystem events. Interested startups can apply or sign up to be notified when the next cohort launches.

gener8tor does not directly provide visas. However, our team offers guidance and support resources for participants navigating U.S. travel or visa requirements as part of the program experience.

The Soft Landing Pad program does not include a direct investment component. However, startups gain access to gener8tor's investor network and opportunities to pitch to venture capitalists, corporate partners, and angel investors.

The program welcomes international startups that have established traction in their home markets and are ready to explore U.S. expansion. We look for innovative companies across industries such as technology, sustainability, health, fintech, manufacturing, and creative sectors.

  • One-on-one mentorship from experienced founders, investors, and industry experts.
  • Business development and U.S. market-entry strategy support.
  • Networking opportunities with potential investors, customers, and partners.
  • Access to gener8tor's global community of entrepreneurs and alumni.

The Soft Landing Pad accelerator runs for 7 weeks and combines in-person and virtual programming. During this time, founders participate in mentorship sessions, investor introductions, and U.S. market entry workshops designed to accelerate their growth and expansion.

After completing the accelerator, startups are expected to continue operating from their Soft Landing Pad community for at least one year. This ongoing commitment helps founders build deeper local connections, leverage regional networks, and establish a sustainable presence in the U.S. market.

We encourage participating startups to build lasting connections in their landing pad community. As part of the program, companies are expected to continue operating from their landing pad location for at least one year after completing the program. This commitment helps founders fully leverage local networks, customers, and resources to scale successfully in the U.S. market.

Ready to bring your startup to the United States?

Applications are free and open to international founders worldwide. Our team reviews every submission personally.

Apply Now — It's Free
Supported by Wisconsin Economic Development Corporation