PRESENTED BY gBETA AT MARSHALL’S iCENTER POWERED BY QUALITY INSIGHTS
gBETA at Marshall’s iCenter Lunch & Learn Series
All sessions are free, virtual, and open to the public.
Join us from October 6th to November 4th to explore key startup topics, dates, and times below.
About the gBETA at Marshall’s iCenter Lunch & Learn Series
The gBETA at Marshall’s iCenter Lunch & Learn Series is a free, virtual educational program designed to help founders, innovators, and small business owners strengthen their startup knowledge. Each week, gener8tor’s team and national network of mentors delve into core topics — from markets and revenue models to pitching and fundraising — providing participants with the tools they need to grow faster and smarter.
This series is open to everyone across West Virginia who wants to learn more about starting or scaling a business. No registration required — join us by selecting a date/time below and bring your curiosity.
SESSIONS
Markets & Competition
12:00 – 1:00 PM ET
View description
- The definition of market/market size/total addressable market and competition
- Why market size and competition matter, especially to investors
- How to do market analysis (especially bottom up) and research competitive companies
- How to present this information in their executive summary
Revenue Models & Pricing
12:00 – 1:00 PM ET
View description
- Common startup revenue models/sales channels
- How to find your product's "right" price
- When to optimize for margins
Financing & Milestones
12:00 – 1:00 PM ET
View description
- The stages of startup financing: From friends & family to venture capital
- Aligning financing models with your company's growth stage
- How to get a 3–5× markup in valuation next round (and why not to optimize seed valuation)
- How to decide how much and when to raise
- What makes a milestone meaningful: outcomes vs. actions
- Using milestones to guide operations and fundraising
- How to talk about financing + milestones in an executive summary
Pitching
12:00 – 1:00 PM ET
View description
- The goal of a 5-minute pitch (get to the next meeting)
- Setting expectations on the fundraising process
- What content to include in a pitch deck
- Pitch deck formatting best practices + examples of A+ decks
Comparables
11:00 AM – 12:00 PM ET
View description
- The definition of comparables
- Why to know comparables, especially for investor conversations
- How to find comparables
- How to present comparables in the executive summary
How to Join
Joining the gBETA at Marshall’s iCenter Lunch & Learn Series is simple and open to everyone.
Click "Join Session" next to your topic.
Find your session above and hit 'Join Session' when it's time.
Hop on! Mostly on Tuesdays at 12:00 PM ET.
Holiday weeks we offer them on Wednesdays at 12:00 PM ET. Each session lasts about an hour and covers a new startup topic.
Learn, engage, and grow.
Come ready to take notes, ask questions, and connect with West Virginia’s entrepreneurial community.
No registration or prior experience needed — all are welcome to attend.
Have Questions? Let’s Connect.
We’re here to help! For questions about the gBETA at Marshall’s iCenter Lunch & Learn Series or other gener8tor programs in the region, please reach out to:
Bill Kuhn
Program Manager
william.kuhn@gener8tor.com
Frequently Asked Questions