Meet the Team
Our passion is serving entrepreneurs. Our goal is to be the most value added investor regardless of stage or our ownership percentage.
Dan is a serial entrepreneur and has founded several companies. He co-founded his first company with $600 and bootstrapped the company to success after dropping out of college to devote his full time efforts to building the business. The company was twice named to the Inc 500 list (in 1990 as #11 & 1991 as #29 fastest growing private company in the United States). The company, now called GMI Solutions, continues to evolve having pivoted into hardware manufacturing for OEMs with facilities in North America and Asia.
Mr. Armbrust is a Co-Founder and the initial financial backer of gener8tor. He also is the co-manager and a general partner of the gener8tor investment funds.
Troy is a Co-Founder of gener8tor and serves as its full time managing director along with Joe Kirgues. Troy came to gener8tor from the University of Wisconsin Law School’s Law & Entrepreneurship Clinic, a program providing free legal services to startup businesses and entrepreneurs, where he worked as an Assistant Clinical Professor/Supervising Attorney.
As an undergraduate at the University of Wisconsin-Madison, Troy founded the most cliché student startup imaginable–a t-shirt company. It was a success, and today Sconnie Nation continues to market a line of apparel that focuses on celebrating the Wisconsin lifestyle. He loves all things branding, marketing and product development.
Before discovering his love of startups, Troy held brief stints at Qualcomm and Intuit. He holds a BA, MBA and JD from the University of Wisconsin-Madison.
Joe is a Co-Founder of gener8tor and serves as its full time managing director along with Troy Vosseller. Joe has worked with startups for nearly five years with a focus on seed and Series A stage companies.
Before choosing to have fun for a living, Joe worked at Quarles & Brady, where he focused his practice on private equity and venture capital. Joe received his law degree from the University of Wisconsin Law School where he graduated Magna Cum Laude and Order of the Coif. Joe received his BA from Marquette University where he graduated Summa Cum Laude.
Joe worked as a federal law clerk in the Eastern District of Wisconsin for the Honorable William E. Callahan, Jr., after graduating from law school.
Jon Eckhardt is a Co-Founder of gener8tor. He is the Robert W. Pricer Chair in Enterprise Development, and the Executive Director of the Weinert Center for Entrepreneurship at the Wisconsin School of Business in Madison, WI. Jon has also been a financial analyst for a mutual fund, an economic consultant and a student entrepreneur.
Jon is an award winning entrepreneurship educator and scholar. His statistical research projects involve the study of various aspects entrepreneurship, including firm formation, venture finance, initial public offerings, mentoring and mobile software. He has taught in undergraduate, MBA, Ph.D. and executive education programs and designed entrepreneurship programs for executives and scientists.
Jon has been quoted in publications on entrepreneurship practice and policy including The Economist. He has received several awards for his expertise in entrepreneurship including the prestigious $50,000 faculty fellowship from the Ewing Marion Kauffman Foundation.
Abby is a recent graduate of the University of Wisconsin-Madison, where she earned her BBA in Marketing. She initially joined the gener8tor team for two programs as an intern where she worked directly with gener8tor’s startups making sales calls, creating content, filling sales funnels and developing marketing strategies.
After graduating from UW-Madison, Abby came on full time as Program Manager where she helps plan, schedule and run each of gener8tor’s two annual programs and recruits startups to future programs.
Maggie Brickerman heads up gener8tor’s gBETA program. gBETA is a six-week pre-seed accelerator for companies with a connection to a Wisconsin college or university. Each program is capped at five teams, and requires no fees and no equity. gBETA runs three times a year, following the academic calendar(summer/fall/spring).
Maggie came to gener8tor after ten years of working for Wisconsin political organizations and campaigns, where she gained extensive experience starting things from scratch, building high-functioning teams and managing big budgets.
A Wisconsin native, Maggie graduated Phi Beta Kappa from the University of Wisconsin-Madison in 2008.